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BEAUTYWORLD MIDDLE EAST Beautyworld Middle East fair gathering World’s leading companies in cosmetics sector will be held in Dubai this year between May 8-10. 1570 companies from 57 countries will be participating the fair. We, as ABC Detergent, will be participating to this fair second time with our home cleaning and personal care products.
ABC DETERGENT IN ETHIOPIA ABC Detergent within Turkish trade delegation established in order to create new business and investment opportunities for Ethiopia introduced its brand and products in Ethiopia on 23-24 March.
Mission and Vision

Our Mission

To be one of the leading companies in home care and personal care markets and form competition via designing products that fits to market needs and customer expectations and sustain ABC Detergent as a profitable company that our employees, customers, suppliers, partners and consumers are proud of.

Our Vision

Be a leading home care & personal care company by creating trustworthy , innovative products to increase the life quality of our consumers, for a clean world.

Our Values

  • Reliable
  • Ethic
  • Loyal
  • Respectful
  • Devoted 

Our Principles

  • We focus on customer and consumer.
  • We value the expertise.
  • It is important to us to enable the participation of employees.
  • The happiness and satisfaction of our shareholders are important to us.
  • We like to be competitive.

Our Success Factors

  • To be determined and deliberate
  • To be flexible
  • To be innovative
  • To seize the market opportunities
  • To form efficiency and speed on processes
  • To be sustainable

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